Borgward SUV previewed ahead of Frankfurt debut
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Borgward about to launch first model in 54 years
Germany’s reborn Borgward brand has issued another preview for its first new model in 54 years, a luxury SUV that will be unveiled in Frankfurt on September 15.
In July, the ‘new’ carmaker handed down a teaser photo that revealed a glimpse of the new SUV’s rump, flanked by proud Borgward executives. Earlier shots of a camouflaged SUV lapping the Nurburgring have also revealed a little about the new model’s overall proportions, but, for now, its final styling remains a secret.
Now, an official new sketch has offered another revealing view of the new model, albeit in a heavily stylised form.
Giant wheels aside, it’s clear that we can expect a sporting profile to the new model, with a tapered roofline and a high rear window above a short overhang. Little else of the new model has been revealed at this stage, although much about the brand’s rebirth has been covered in recent months.
It is known that Borgward’s revival is backed by China’s Foton, which sees the German brand join the likes of Volvo in the ranks of brands being given a new start by Chinese companies eager to invest in historic nameplates.
Christian Borgward, grandson of the brand’s founder, Carl Friedrich Wilhelm Borgward, is also involved with the project, working alongside former Saab and Daimler executive Karl-Heinz Knoess, and ex-Saab designer Einar Hareide.
Borgward says it expects to introduce new models every year as it pushes to offer a full range of passenger cars and SUVs, with an annual production target of around 800,000 vehicles per year by 2020.
By 2025, it expects that number to grow to 1.25 million, which will undoubtedly mean that a wider global launch is intended for the brand.