It is one of the iconic colours associated with American muscle cars, and Dodge is finally bringing it back for 2016 - for a limited run only.
That's right, the incredible Plum Crazy purple hue of the 1970s is returning to the Dodge stable in next year.
Beyond its rich muscle car legacy - headlined today by the ballistic SRT Hellcat models, Dodge continues to produce some of the most recognizable high-impact and heritage hues that have ever hit the blacktop.
Since 1970, Plum Crazy has been one of the most desired paint colors for the Dodge Challenger and Charger. Today, high enthusiast demand for the heritage hue has caused Dodge to bring the legendary colour back – as the signature paint is directly associated with high collectability and the famed “Mopar-or-no-car” legacy.
Add in the widest performance range ever for the 2016 Challenger and Charger, and there hasn’t been a better time to paint the Dodge brand’s iconic muscle car arsenal in the nostalgic color.
“From the aggressive and in-your-face styling of the SRT Hellcat models, the reverberating black stripes on our Shaker models, to the nostalgic dual A-line side stripes in satin black or gloss white on the R/T Classic model – Plum Crazy further builds on Dodge brand’s muscle-car roots and adds to Challenger and Charger’s vibrant legacy,” said Mark Trostle, Head of Dodge and SRT Design.