Harley-Davidson New Zealand has welcomed two new members to its brand ambassador team.
Kiwi Olympic track cyclist Eddie Dawkins, and entertainment personality and Radio Hauraki host, Jay Reeve, join the motorcycle marque to share their love of freedom, adrenalin and the open road.
Harley-Davidson Australia and New Zealand marketing director, Adam Wright says: "Jay and Eddie join Josh Kronfeld in the ranks as Harley-Davidson ambassadors. We are thrilled to have them ride with us as we continue to celebrate all facets of motorcycle culture, the personal freedom this enables and recreational bonds it builds".
Eddie Dawkins, a two-time world champion and Commonwealth Games gold, silver and bronze medallist for track cycling, said he had been a Harley fan from a young age, having grown up with his dad on motorcycles.
He says he has always had a passion for two wheels.
Olympian Eddie Dawkins and his Harley-Davidson CVO Breakout
"I've always been intrigued by motorcycles. I love the way they sound and the freedom of being on my Harley-Davidson is an unrivalled experience. It's an incredible feeling; it forces you to be in the moment," he said.
"The H-D customisation options for the bike makes it such a personal and tailored experience, my bike is an extension of who I am, and it's the full suite of customisation that makes this possible."
Dawkins, who is riding a H-D CVO Pro Street Breakout, is all about dark style.
The Breakout, one of Harley's most popular models in New Zealand, makes it easy for him to make a bold statement with this bike. Its cutting-edge finishes and styling details show Dawkins is an avid racer.
The forward controls, new race-inspired seat and handle bars create a riding position perfect for stealth racing and performance -- something he is practising on the track in his preparation for Rio.
Radio host and former MTV VJ, Jay Reeve's enthusiasm for H-D began early.
"My passion for bikes started on the dairy farm where we grew up on. You feel absolute freedom when riding."
Reeve went for a custom Street 500, with dark styling details such as blacked out pipes and a cafe-style windscreen, with pinstripe fenders, tank and headlight cover, its easy handling means it's right for the urban grid.