Sonny Bill Williams becomes BMW brand ambassador
Rugby star Sonny Bill Williams driving BMW X5
Rugby and boxing star Sonny Bill Williams is to become an brand ambassador for BMW Group New Zealand.
The rugby, rugby league and boxing athlete will represent BMW at various events involving the company, including golf and tennis tournaments, and at motorsport events.
“We are very delighted to welcome Sonny as a BMW brand ambassador as part of our New Zealand family”, said Florian Renndorfer, BMW Group New Zealand Managing Director.
Williams and his wife Alana will drive a new BMW X5 premium suv as part of the arrangement with the German company.
They will drive the seven-seat xDrive50i X5 BMW.
Williams sets a benchmark as an international sports star who has represented a number of sports at the highest level, and will be driving a new BMW X5, a vehicle also setting a benchmark amongst premium SUVs – a model that perfectly embodies the Kiwi lifestyle with its versatility, safety, technology and family-friendly features such as a seven-seat option.
Aside from rugby and rugby league, Williams recently competed at the Rio 2016 Olympics as part of the New Zealand Rugby Sevens team, and has formerly held the New Zealand Professional Boxing Association (NZPBA) Heavyweight Champion and World Boxing Association (WBA) International Heavyweight Champion titles.