Aston Martin's new Vantage almost entirely sold out for year one
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After just two days, two measly days the reveal of Aston Martin's new Vantage, CEO Andy Palmer has confirmed to Bloomberg that 80 per cent of their first year's production allocation has already been sold.
“Most of our production for next year is already sold out,” Palmer said, without specifying the numbers.
How? Well as you'd expect Aston Martin's dealership network have been working hard over those past two days (and perhaps beyond) courting private customers. You've got to get in quick these days...
The success is a cherry on top of what's been a solid year of growth for the British marque. From a year that started with reports of a record $282million financial loss, Aston Martin have managed to bounce back to being in profit by the end of August.
“Brexit so far has been helpful. We planned for it. Most companies assumed we’d remain in Europe, so not many had a Plan B. We did,” Palmer told Daily Mail at the time.
“We calculated that if the vote was to leave, the pound would devalue to around $1.30, and it did. That weaker pound makes our exports cheaper in the US. So we generated tail-winds to absorb any headwinds coming from Brexit.
“We took the windfall and boosted our marketing in the US. We thought it would compensate for any losses in the UK. But our sales in the UK are also holding up. We’ve had a double benefit.”
Yes, things look good for Aston Martin right now. And with the Vantage juggernaut seemingly in full swing, the best could still be to come — though Palmer was quick to issue a caveat to Bloomberg.
“We don’t have 10 years of good results under our belt,” he said. “So for us, we’ve got to hit every quarter hard.”