Chery tease first glimpse of new global design direction
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Chery has released the first two design sketches of its all-new model line for global markets, ahead of its world premiere at the Frankfurt Motor Show on 12 September 2017.
The Chinese auto giant recently announced that it plan take on Europe's best car makers in their own local market, the Frankfurt Motor Show will prove an important indicator for the brand ahead of its European market debut in the 'next few years.'
The first images of a SUV reveal the design direction for Chery’s, new nameplate. And while they will wear a Chery badge, the yet-to-be-named evolution of the Chinese brand’s is set to be a continuation of their ‘Life In Motion’ design philosophy.
“The world premiere of our new compact SUV marks the start of our approach to European sales with a new model line," said Ray Bierzynski, Executive Vice President of Chery R&D Center Shanghai.
"Launching within a few years, all models in the line-up will feature characteristic styling, user-focused technology, electrified powertrains and advanced safety features.”
This new evolution of Chery’s design style is aimed at young, urban, forward-thinking customers who choose sophisticated, high quality products.
Many of the feature lines are said to be inspired by nature and incorporate ‘hydrodynamic surfacing’ characteristics, which convey the aesthetic quality of running water.
The progressive styling is also reflected in the car’s new brand face. It features a sharp chrome horizontal brand bar, which is complemented by further chrome trim adorning the front bumper, side skirts and window surrounds. Full LED headlamps and a neat rear light cluster design complete the car’s dynamic aesthetic.
While Chery plans to start sales of passenger cars in Europe within the next few years, the brand is also evaluating the sales opportunity in other (unnamed) key markets, including retail and fleet channels, and is planning new design and R&D facilities in Europe that will accelerate the brand’s plans for global expansion.
Chery is the most successful exporter of vehicles in China. It has sold over 1.2 million units overseas since it was founded in 1997 and is also the first Chinese manufacturer to pass total sales of more than six million vehicles. It has held the status of China’s leading vehicle exporter for 14 consecutive years.
In 2016, Chery (Group) sold over 700,000 units, a year-on-year rise of 28 per cent. Of that number, approximately 100,000 vehicles were exported – representing almost 30 per cent of all Chinese vehicle exports.