Citroen DS to enter new era at the Geneva Motor Show
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Citroen's DS sub-brand is expected to garner plenty of attention at the 2015 Geneva Motor Show next month, with the world premier unveiling of its new DS5 headlining the brand's first motor show as a stand-alone brand.
The New DS5 is the result of a relentless quest for excellence, expressed through features such as the new front end (DS Wings), the highly efficient engines, the cutting-edge technologies, and styling true to the finest French luxury goods tradition.
DS believes the Geneva Motor Show is an ideal opportunity for the new premium brand to reassert its grand ambition, namely a real upmarket comeback for the French automotive industry.
The 85th International Geneva Motor Show will be the first time DS has attended as a brand in its own right. On a stand decked out to express the brand's refinement and attention to detail, DS is showing off its latest luxury creations and connectivity services, by way of positive proof that brand take-off is fulfilling its promise.
In addition to the New DS5 and the DIVINE DS concept car, DS has promised the public to two major surprises when this worldwide event for car enthusiasts opens its doors on March 5th.