McLaren 570S won't cheapen the brand
McLaren says the just unveiled 'entry' 570S sports car will not damage perceptions of its brand, as it seeks to increase volume and make its wares more attainable. Speaking to the Australian media at the unveiling of the McLaren 570S in New York today, McLaren’s global executive director of sales and marketing Joylon Nash said that despite the sports car’s cheaper starting point, the 570S remained a McLaren at heart. “No I don’t [believe it will cheapen the brand], because I think it will still very much be a true McLaren.” Nash said. “The new sports series or the 570s is in all respects a true McLaren. Carbon fibre monocoque, mid-engined, twin turbo… all the characteristics you’d expect from a McLaren.” The McLaren 570S is powered by a twin-turbo V8 that delivers 419kW of power and 600Nm of torque, with a 0-100km/h time of just 3.2 seconds – about the same as a Porsche 911 Turbo and Turbo S, its direct rival. Although official pricing is yet to be confirmed, we believe the McLaren 570S will be priced competitively against the 911 Turbo ($359,800). But even though it will go against the likes of the 911 Turbo, new Audi R8 and the recently launched Mercedes-Benz AMG GT ($299,000), Nash believes its limited volume will still make it a more exclusive choice. “You’re also talking in the overall scheme of McLaren sales not going over 4,000 cars, so it’s still extremely exclusive. So what we are going to be doing is bringing some supercar characteristics to the sports car segment.” Last year McLaren sold 26 cars in Australia, as part of 1649 units sold worldwide. The current lineup includes the Ultimate series P1, the Super series 650S coupe, spider, sprint and GT3 and the 570S launches the new Sports series. McLaren will also unveil an even more affordable car, the McLaren 540C at the Shanghai motorshow next month to expand the sports series.