Peugeot has unveiled its next-generation ‘i-Cockpit’ interior, introducing a new evolution of the French brand’s cabin design and infotainment systems.
Revealed in Paris this week to international media including CarAdvice, the new i-Cockpit interior represents a first look at the layout and technology that will appear in Peugeot’s new and recently spied SUV models, among others. As with the likes of Volkswagen, Audi and Mercedes-Benz - the latter two benefiting from far greater brand cachet as premium brands - Peugeot’s new interface sees the traditional instrument cluster switched out for an expansive screen behind the steering wheel.
Loaded with animations and a multitude of aesthetic and functional options, the new 12.3-inch display matches Audi’s ‘Virtual Cockpit’ for size, clarity and customisability.
Peugeot’s now familiar compact steering wheel again features, allowing the driver to view the ‘instrument panel’ display over the rim rather than through the centre. As with the rest of the driver-focussed cabin shown here, the tiny steering wheel boasts a new look, with a tall octagonal horn pad, thick toggle- and button-covered spokes and a meaty sports-style grip.
That screen is joined by a large 8.0-inch touch display mounted atop the dash, offering the usual assortment of entertainment, navigation and connectivity features. And if you’ve ever had a bad word to say about the current Peugeot 308’s i-Cockpit, which sees everything from entertainment to air-conditioning controlled entirely from the screen, it seems the car maker has been listening. Set in a row below the centre display is a series of chromed toggle switches, offering a more traditional means of accessing vehicle settings, media, air conditioning, navigation, phone, and apps - including MirrorLink, Apple CarPlay and Android Auto.
Peugeot says its focus for the new i-Cockpit, from the functions available through to the animated information delivery, was about “more”.
“More quality in its presentation, more technology in its design, better connected, more intuitive, and taking excitement and personalisation even further: it is the embodiment of what future driving cabins will be, and the materialisation of tomorrow’s Peugeot interior,” the company says.
The cabin itself is designed around a driver-centric layout, with the dashtop display, toggle switches and centre console all angled towards the pilot. Although not inaccessible to the passenger, this layout is a familiar reminder used by many brands over the decades that the driver’s pleasure comes first.
Peugeot has not confirmed that all of the design features and materials of the roofless concept shown in Paris will transfer directly to its next-generation vehicles, but with a clear production-ready look on show, it appears likely that buyers can expect to be sitting in this i-Cockpit in the near future.