Nissan will unveil the new Lannia mid-size sedan at the 16th Shanghai International Automobile Exhibition (Auto Shanghai 2015). The global debut represents a milestone for Nissan's business in China with the Lannia being the company's first product specially created for the youth generation in China.
Lannia is the evolution of the Friend-ME and Lannia concepts that debuted in China in 2013 and 2014, respectively. Inspired by the rising young Chinese generation, who are seen as energetic trendsetters with new values and aspirations, Nissan attempted first project led by Chinese for Chinese. It delivered on a more real-world sedan execution for China's youth.
Nissan set out to challenge the status quo of sedan design, the production version of Lannia has a muscular and dynamic exterior design. An alluring character line flows from the front through the door section to the rear, conveying energy to be unleashed. Lannia's iconic V-motion grille and boomerang-shaped head lamp signature are hallmarks of the latest Nissan design language. All in all a promising package that could have potential success in markets outside of China.
More details and photos of the Lannia will be released after its official debut.