Ram trucks sets sight on Guinness World Record
Ram Trucks is inviting its US owners and their trucks to Texas to help the brand break the Guinness World Record for the largest ever parade of pickup trucks.
Ram is hoping for Five-hundred trucks to attend the "Ram Truck Round-up" parade on Saturday, April 18, at AT&T Stadium in Arlington.
Each participating Ram truck will receive up to two tickets for Saturday's American Country Music Party for a Cause Festival featuring live performances by an outstanding lineup of top country music artists.
"Everything is always bigger in Texas and Ram, America's fastest-growing truck brand, is making sure this year's ACM Awards celebration in Arlington will prove this once again," said Robert Hegbloom, President and Chief Executive Officer, Ram Truck Brand, FCA - North America.
"The 'Ram Truck Round-up' is a once-in-a-lifetime opportunity for our loyal truck owners to be a part of a special record-breaking rally and pickup parade in the largest truck market in the country."
Since its launch as a stand-alone division in 2009, the Ram Truck Brand has steadily emerged as an industry leader with the aim to build the best pickup trucks and commercial vehicles in the industry.