Teslas in the Men's Department
DETROIT— Shoppers at a Los Angeles Nordstrom department store can soon browse Tesla Motors’ cars while they’re in the men’s department.
A Tesla Gallery opens on Saturday at Nordstrom in The Grove, a high-end shopping complex in LA.
The department store collaboration is the first of its kind for Palo Alto, California-based Tesla, which operates its own stores and doesn’t sell through a traditional dealer network.
The 400-square-foot gallery will showcase Tesla’s new Model X SUV.
Customers can’t buy a Tesla in the gallery, but they can explore trim options and go for a test ride with a Tesla employee.
Tesla spokeswoman Keely Sulprizio says the gallery will be open at least through the end of this year.
Sulprizio says Tesla is working on obtaining a license to sell cars from the Nordstrom location.