Fiat 500X gets 'Blue Steel' star power
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Fiat Chrysler and Paramount Pictures have teamed up in a new co-branded marketing collaboration that casts world renowned international supermodel Derek Zoolander as the new face of the all-new Fiat 500X cross-over.
The automaker launched the new marketing campaign with a 60-second spot that debuted during the Golden Globes telecast.
“ZOOLANDER NO. 2” is directed by Ben Stiller and features an all-star cast of Stiller, Owen Wilson, Will Ferrell, Penélope Cruz, Kristen Wiig, Fred Armisen, Milla Jovovich, Christine Taylor, Justin Theroux and Kyle Mooney.
The film is written by Justin Theroux & Ben Stiller and Nick Stoller and John Hamburg. Stiller, Stuart Cornfeld, Scott Rudin and Clayton Townsend are producing. Jeff Mann is executive producing.
The Fiat 500X is yet to arrive in New Zealand, but you can register your interest at Fiat.co.nz