Mercedes-Benz has announced it will move into the ute market with a pickup truck heading to New Zealand by the end of this decade.
The German company is the first premium manufacturer to move into the expanding market. More pickups are being used for private purposes, and users are increasingly asking for vehicles that have car-like specifications.
Dr Dieter Zetsche, chairman of the Board of Management Daimler AG and head of Mercedes-Benz Cars Division said, “The Mercedes-Benz pickup will contribute nicely to our global growth targets, we will enter this segment with our distinctive brand identity and all of the vehicle attributes that are typical of the brand with regard to safety, comfort, powertrains, and value.”
Volker Mornhinweg, head of Mercedes-Benz Vans, adds: “As part of our ‘Mercedes-Benz Vans goes global’ strategy, the pickup is the ideal vehicle for the international expansion of our product range with a newly developed model.”
The new Mercedes-Benz pickup will initially be sold in New Zealand, Australia, Latin America, South Africa, and Europe, all of which are posting sustained growth in this segment.
The Mercedes-Benz Vans division is responsible for developing the new vehicle and has been working with Australia and New Zealand for a number of years on the pickup.