2015: THE MOST POWERFUL YEAR YET FOR BENTLEY’S POWER ON ICE
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- Mulsanne Speed and GT3-R bring luxury and performance to the ice
- Over 200 enthusiasts form record attendance
- Charitable appeal winners join experience
(Crewe, 19 March) 2015 has proven to be the most powerful year yet for Bentley’s flagship winter experience event, Power on Ice. The Continental GT3-R and Mulsanne Speed both made their debut on the frozen lakes of Finland piloted by more than 200 Bentley enthusiasts, forming the largest attendance in the event’s history.
On tracks personally designed by four-time world rally champion Juha Kankkunen, on six-foot thick frozen ice, Bentley’s flagship the Mulsanne Speed was joined by the rarest and most dynamic member of the Continental family of Grand Tourers, the Continental GT3-R. Inspired by the Continental GT3 race car, the GT3-R blends proven track and road credentials; a unique interpretation of performance-focused luxury. Limited to only 300 examples, the GT3-R proved to be the exclusive highlight of the event, impressing with its capabilities on ice.
Two charity competition winners also joined the team in Finland. Two spaces on Power on Ice were donated by Bentley as prizes in a competition that raised over £11,000 for charity Care2Save, providing funds to improve excellence in hospice and palliative care around the world.
Care2Save winner Ian Bradley, commented – “Getting behind the wheel of a Bentley on a frozen lake in Finland was truly exhilarating. The opportunity to passenger with Juha Kankkunen, while enjoying luxurious hospitality, contributed to what was a once in a lifetime experience, and all for a worthy cause, Care2Save.”
About Power on Ice
As exhilarating as it is exclusive, Power on Ice is a four-day event that allows guests to experience a range of Bentley models beyond the restrictions of every-day driving.
In addition to the Mulsanne Speed and GT3-R, a range of Continental GTs and Flying Spurs utilised all-wheel drive systems to conquer the off-piste driving challenge with ease. Constantly readjusting the levels of power to the front and rear wheels depending on available traction, Bentley’s Grand Tourers ensure optimal grip is delivered regardless of the imperfections of the surface. Snowmobile rides and ice-karting provide a dynamic challenge at a different pace.
Running throughout February 2015, the programme provided two full days of extreme driving delivered by Kankkunen and in-car tuition from the Bentley Ice Driving Team, creating a truly memorable Bentley experience.
Delivered for Bentley by Brandscape, more information about the event can be found at http://events.bentleymotors.com/en/power-on-ice/.
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Notes to editors
- Bentley Motors is the most sought after luxury car brand in the world. The company’s headquarters in Crewe is home to all of its operations including design, R&D, engineering and production of the company’s three model lines, Continental, Flying Spur and Mulsanne. The combination of fine craftsmanship, using skills that have been handed down through generations, alongside engineering expertise and cutting-edge technology is unique to UK luxury car brands such as Bentley. It is also an example of high-value British manufacturing at its best. Bentley employs around 3,800 people at Crewe.
Head of Media Communications
Bentley Motors Ltd