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Bentley Berkshire becomes first UK showroom to adopt new corporate identity
By Bentley • 20/10/2015
New design is inspired by company’s history and modern luxury retailing
Created with the same luxurious materials and hand-crafted with the same attention to detail as Bentley cars
New corporate identity rolled out as brand builds up to the launch of new Bentayga
Customer commissioning areas for creative personalisation
(Crewe, 20 October 2015)Bentley Berkshire today becomes the first of Bentley’s UK showrooms to implement the brand’s new corporate identity, following an extensive upgrade to the Pangbourne sales and aftersales centre.
Drawing inspiration from the British luxury marque’s rich 96-year heritage, as well as the best in modern luxury retailing, the template for the new design was first showcased with the opening of CW1 House – a flagship showroom concept at Bentley’s headquarters in Crewe.
Bentley Berkshire has integrated the new, modern façade within the site’s existing footprint; the powerful and contemporary new look perfectly complementing the dealership’s familiar Georgian brick-built frontage.
Sarah Simpson, Bentley Regional Director UK, commented: “The new-look Bentley Berkshire site has been designed to give our customers a bold, clear and contemporary vision of the Bentley brand, and is finished with the same level of luxury for which our cars are renowned.
“With the imminent arrival of our new Bentayga, Bentley is introducing a new world of customisation to the SUV segment.The new showroom design will enable customers visiting Bentley Berkshire to view and choose from an even greater breadth of luxury options, paint colours and wood species available on Bentayga, and across the wider model range.”
Stepping inside the new showroom, Bentley customers will notice that the luxury materials which adorn the British luxury brand’s cars (notably leather, wood and polished metals) have been integrated into every feature of the design. The carpets are made from the same rich lambswool used in Bentley’s vehicle interior carpets, the furniture is trimmed in Bentley leather, and customer commissioning areas are enveloped by contemporary solid oak panels. Showroom seating, tables, display stands and the concierge coffee and champagne bar are all hand-trimmed with bespoke, highly polished stainless steel.