Further growth in Bentley’s largest Continental European market
(Crewe/ Dresden, 12th June 2015) Bentley Motors announces today the opening of a new showroom in Dresden, Germany.
The showroom, measuring over 400 m², is located on the Meißner Strasse 34, in Radebeul, Dresden. The new dealership offers customers the full Bentley model range, pre-owned vehicles, as well as aftersales service and the company’s branded luxury goods. It adds to Bentley’s presence in Germany, taking the total number of showrooms in the country to nine.
The showroom opening marks the debut of the updated Continental GT in Germany, refreshed with a suite of contemporary design updates and new exquisite features.
Commenting on the opening, Kevin Rose, Member of the Board for Sales, Marketing and Aftersales at Bentley Motors, said: “Germany is a key market for Bentley, our largest in Continental Europe, and this opening not only reinforces our commitment to the region, but is the next step in our continued growth in the country.”
The showroom reflects Bentley’s new global corporate identity, taking inspiration from the company’s rich history and combining it with contemporary luxury. It also features a private personalisation area where customers can choose from the brand’s broad palette of exterior paints and leather options.
Managing Director of Thomas Exclusive Cars GmbH, Sibylle Thomas-Göbelbecker, who will lead Bentley Dresden, said: “It is our number one priority to ensure that our customers have a unique Bentley experience. In this new showroom they will enter an exclusive world of unparalleled design, personalised service, automotive passion and unmatched attention to detail.”
Bentley Motors is convinced that it found the right partner with Thomas Exclusive Cars GmbH, a partner who combines in-depth knowledge of the market with a successful track record of automotive retailing.