Organised by the APCI association for the promotion of industrial creation since 1999, the “Observeur du Design” competition is open to companies, designers, schools and local authorities across all activity sectors.
It focuses on developments with innovative designs and awards them the “Observeur du Design” label. Every year, the most innovative new products are awarded a special prize, the “Design Star”.
This year the jury awarded a Design Star to the CITROËN C4 Cactus.
The CITROËN C4 Cactus will be exhibited for a year as part of the “Equation Design” show at the Paris Science and Industry Museum. The exhibition showcases the work of designers at each step in the design of a new product, the aim being to make the object coherent, attractive, functional, innovative, ergonomic, pleasant to use, and respectful of lifestyles and the environment. All these qualities are very much in evidence with the CITROËN C4 Cactus.