DS was present at the International Geneva Motor Show for the first time as a brand in its own right. A significant event that heralds the start of a new era, as DS reveals, for the first time worldwide, its new logo, its “Spirit of avant-garde” brand signature and the New DS 5. On the DS stand, visitors were able to discover the Divine DS concept car and two show cars: the DS 5 Moon Dust and a 2015 model of the DS 21 Pallas. The Geneva Motor Show was an ideal opportunity for the new premium brand to reassert its grand ambition, to achieve a real upmarket comeback for the French automotive industry.
DS has unveiled its new logo, its brand signature, its latest creations and its offer of connected services. DS is entering a new era of the spirit of avant-garde!
NEW DS 5: THE EMBODIMENT OF THE DS BRAND
And what better than a car to embody the “SPIRIT OF AVANT-GARDE” signature? Visitors to the Geneva Motor Show were invited to discover, for the first time worldwide, the new DS 5 – the brand’s flagship model – boasting DS brand identity features, such as the new front end, called DS Wings, and other new features that make DS what it is! With its avant-garde styling, dynamic performance, refinement, attention to detail, and cutting-edge technologies, the New DS 5 features all the attributes of current and forthcoming DS cars.
The DS 5 front end expresses status and personality consistent with the brand’s premium placing, with DS LED Vision headlamps and a verticalized grille sculpted with the central DS badge. The grille goes by the name of DS Wings, as a tribute to Citroën’s historic DS models.
In the cab, the driver’s “cockpit” is equipped with a latest-generation 7” touchscreen that provides access to a range of connected services. Right from launch, customers will be able to choose between five high-performance engines that combine power (up to 400 Nm of torque, depending on the engine) and energy efficiency (100 g/km or even 90 g/km of CO2, depending on the engine).
With these new features, alongside the classic DS virtues such as avant-garde design and refinement down to the tiniest detail, the New DS 5 rolls in as flagship of the DS brand.
The New DS 5was singled out as “Best Production Car in Show” by Auto Plus magazine and RTL radio, two key French media outlets.
The award was based on the votes of the readers and listeners of the two media, after a two-week voting period in which they were able to choose their favourite model. Near forty cars were in the running in four categories – production car, green car, concept car and the favourite car of children.
The New DS 5 was the overwhelming winner, selected by 30 % voters of its category, among 14 competitors.