Mercedes-Benz is New Zealand’s Number One Luxury Car Brand
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Auckland – The release of the Motor Industry Association’s 2016 registration data has confirmed Mercedes-Benz Cars as the number one luxury vehicle manufacturer in the New Zealand market, a position maintained for the entirety of 2015 and 2016.
With a total of 2480 new vehicle registrations to the end of the calendar year, Mercedes-Benz Cars has delivered its strongest ever sales year in New Zealand.
“2016 was a truly outstanding year for Mercedes-Benz Cars”, said Mr. Ben Giffin, General Manager, Mercedes-Benz Cars. “We have recorded our best ever sales figures with 20% growth year on year, and for the first time in the New Zealand market, a luxury manufacturer has delivered more than 2400 new vehicles in a single year.
Mercedes-Benz launched eleven new models in 2016, and I want to sincerely thank our new and loyal customers for recognising our products as the best in the luxury market.
In addition, our E-Class was voted by the AA New Zealand Motoring Writer’s Guild, the National Business Review, and Driven as the best new vehicle in New Zealand, while our GLC was recognised as New Zealand’s safest car.
These outstanding models have helped our brand to realise exceptional growth across many individual segments, and particularly with our GLC, which has quickly become the first choice for kiwi buyers when considering a luxury midsized SUV.
The Mercedes-AMG result followed this success in 2016, led by the launch of our award winning AMG C 63 S Coupe and new AMG 43 variants.
Mercedes-AMG delivered a record number of high performance vehicles to our passionate customers, which cements New Zealand as the most successful country globally for Mercedes-AMG as a percentage of sales.
In 2017 we celebrate 50 years of AMG, and with a host of new performance models soon to arrive, we’re in a very strong position heading into the new year”, Giffin concluded.