On the back of a year which cemented its position as New Zealand’s fastest-growing mainstream brand, and with utes now accounting for 20% of all new vehicles, Mitsubishi might be forgiven for feeling supremely confident about the imminent launch of its all-new fifth-generation Triton.
Triton and the L200 from which it was derived have been around since 1978, and this is the first full redesign of Triton for nine years.
Mitsubishi’s head of sales and marketing strategy Daniel Cook says it’s been well worth waiting for.
“It sounds a total contradiction to say that here’s a go-anywhere, one-tonne ute that’s as tough as nails yet drives and feels like a smooth, quiet luxury sedan. But it absolutely does”.
Mitsubishi‘s designers and engineers, he says, have taken a vast leap ahead in interior space and comfort, NVH enhancements, bigger tray capacity, stronger body, a driver’s knee air bag, significantly greater torque, less frequent servicing, fuel economy from 7litres/100km and multiple technical refinements throughout: such that Daniel Cook predicts sales of the 5-star safety rated Triton near-doubling to 2,500 a year.
“It’s exciting to offer customers important spec and safety enhancements, but immediately you get behind the wheel of this new Triton you know it is so much more than that: it is unbelievably better to drive and to enjoy”.
The new Triton is also a class leader in various respects, he says, naming highest figures for torque to weight ratio and fully laden tow weight, lowest for fuel economy and turning circle.
“And Triton remains the only ute in New Zealand with a 10-year warranty”, he adds.
The new range offers ten models, all with the new 2.4l DiD MIVEC engine: (4WD) GLX manual single cab/club cab, GLX/GLS Sport manual/auto double cab: (2WD) GLX manual single cab, GLX-R manual/auto double cab. colade to a raft of industry awards won in 19 years’ operation.