The all-new 308 is one-of-a-kind. It’s sleek, it’s elegant, and every last detail is designed to make your senses come alive. The bodywork is streamlined and dynamic, and the same can be said of the interior too. Our unique PEUGEOT i-Cockpit is stripped right down, with most functions controlled by the touch screen, allowing you a high level of technology as well as a pure, minimal design. At the 29th International Automobile Festival, the Peugeot 308 was voted the Most Beautiful Interior of the Year 2013 by a jury of experts and avid automobile fans as well as fashion, design, architecture, culture and media businesses. This award pays tribute to the new 308's originality, modernity and overall quality of the PEUGEOT i-Cockpit. With its crisp, clean look and innovative, intuitive cockpit, the new Peugeot 308 won the jury's heart.