Rising demand saw Suzuki achieve a new record for car sales in New Zealand last month, bettering its previous top result established eight years ago.
Suzuki sold 618 vehicles in March from the provisional figures attained, being a 69.8 per cent increase on the previous month and a healthy rise on the same period last year. The previous record of 601 retails was recorded back in January 2008.
New Suzuki car sales for the first quarter of 2016 were up 19.3 per cent on the same period last year.
The ever popular Swift was the biggest selling Suzuki model, accounting for almost half of the brand’s new registrations with a total of 304 units and at the same time taking the number one position in passenger sales in March ahead of the competition.
Swift was once again the nation’s number one selling supermini in its segment for the month, and also holds first place position for year to date sales.
With a lineup of seven variants, including two lively Sport models, the Swift has enjoyed a remarkable sales run at the top of its class for more than a decade.
In the UK the Swift Sport has been voted best hot hatchback under $30,000 for the fourth successive year. The criteria for this award include general running costs, safety, reliability, but most importantly, how much fun the car is to drive.
Suzuki’s New Zealand sales are being bolstered by improved availability of the all new Vitara compact SUV which is also enjoying strong demand in other world markets. Praised for being outstanding value for money, the latest Vitara might have compact dimensions but is a big mover. The model raced to second most popular Suzuki model in local sales, with registrations up 69 per cent over the previous month.
The Vitara attracted 179 sales for March, its best result since the latest model launched in the last quarter of 2015, and well ahead of the original forecasts and pushing it into the top 10 of passenger vehicles sold last month.
“We are delighted with the solid sales result for the Vitara which has cemented its place in the SUV market,” said Gary Collins, General Manager Automobile Marketing for Suzuki New Zealand.
“Buyers are realising the new Vitara brings Swift dynamics to the compact SUV category, and warm to the high level of standard equipment, class leading economy and good driving manners,” he said. “In addition to attracting conquest sales from other makes, the Vitara is also an ideal step-up for Swift owners wanting more space and perhaps an even higher level of appointment.”
Suzuki adopted a broad brush approach when developing the new Vitara, producing an on road vehicle with all road capabilities.
Third best selling Suzuki last month was the versatile S-Cross five-door hatchback, followed by the thrifty Celerio five-door hatchback and Jimny four wheel drive model.