Bentley App builds your ideal car
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Personal style preferences can now be transformed into a recommendation, with Bentley’s latest innovation: the Inspirator.
The application for Apple iOS devices monitors the users’ facial expressions and reactions and interprets them in order to configure the perfect Bentley for them.
Utilising the device’s camera, the app’s facial and emotion recognition software measures and analyses the viewer’s emotion based on nuanced facial expressions. 34 facial landmarks are identified at 15 frames per second, as the viewer reacts to film content.
The accurate emotion metrics algorithms are built using the world’s largest emotion data repository – 3.4 million faces have been analysed in 75 countries amounting to more than 12 billion emotion data points.
The viewer’s reactions dictate a unique film narrative; the film changes according to what the user responds to most positively, but also deciphers their preferences, creating a unique configuration revealed at the end of the film.
The resultant configuration forms an inspiring starting point in the personalisation process, which users can then develop further thanks to the myriad bespoke options offered by Bentley.
A helpful guide supports the user during their journey through the configuration process. As the guide prompts the user to consider what kind of features and finishes best suit their lifestyle and preferences, evocative images representative of these flash across the screen.
Kevin Rose, Board Member for Sales and Marketing, said: “Configuring a Bentley is an intensely personal experience; it is a reflection of your personality and taste. The Inspirator aims to understand the inspiration behind the process of specifying a car. It provides intelligently curated responses which can be personalised further to truly make the car your own.”
Currently available for the Bentayga only, the rest of the Bentley range will be included in the Inspirator in the coming months.
All this does come at a cost. While the Inspirator is a free download it will set you back a cool 585 MB of data to do so. Best make sure you're connected to wifi to ensure you don't incur additional charges.
If you own an Apple device and want to give it a go, the Inspirator is available to download now from the Apple App Store.