More gadgets than Bond: Aston Martin's plans for SUV reinvention
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Luxury British brand Aston Martin is set to launch its DBX SUV in New Zealand later this year.
Priced about £150,000, which equates to around $300,000 here, we imagine that the price for Kiwi buyers will be well into the $300ks, if not in the $400ks.
If you thought that exorbitant price for a car wasn’t flashy enough, the luxury brand has created a range of accessories that will turn more than a few heads.
One of the most eye-opening accessory packages includes a gun cabinet and a shooting stick — the latter doubling as a portable rifle mount.
The pack is designed for field shooting, in which competitors travel to temporary outdoor ranges at sometimes remote locations.
Reaching these may even require use of the DBX’s all-wheel drive set-up, with muscle from a Mercedes-AMG supplied twin-turbo V8 (375kW/685Nm) — not that it would become a habit for these premium machines to leave the bitumen.
If shooting in a field isn’t your thing, James Bond’s preferred brand has other luxury accoutrements on hand.
As skiing is regarded as a pursuit of the wealthy, naturally Aston Martin has provided a dedicated snow pack with a ski bag, roof-mounted ski rack, snow chains and even boot warmers.
For a day at the polo or races, the event pack includes a picnic set, blanket and boot seating.
Aston Martin has man’s best friend covered, too. Its pet pack includes a dog partition in the boot, rear bumper protector to avoid paws scratching the paintwork and a portable washer. There are also supple leather luggage packs and saddlebags for all occasions.
Aston Martin hasn’t revealed prices, but if you have to ask ...