BMW brings joy to disabled kids
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BMW’s April Fool Joke that wasn’t has had a happy outcome, and not just for the winner of its car, but for two disabled children.
But the story doesn’t end there. BMW decided to pass on the good fortune. It listed the Nissan on Trade Me, got a WoF for the car and sold it for $2050, every cent of which has gone to Gobabygo.
BMW’s April Fool auction has already benefitted two Auckland children, who received their car at the Muscular Dystrophy conference, the $2050 covering Zach’s car and contributing to Hazel’s. The children, both two-and-a-half, will at last be able to experiment with independent mobility thanks to BMW’s innovative April 1 campaign.