End of an era: Last Aussie-built Holden rolls off the line
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The Australian auto manufacturing era is about to end after more than 90 years when the last Holden Commodore sedan rolls off the production line in the industrial city of Adelaide today.
The nation has already begun mourning the demise of a home-grown industry in an increasing crowded and changing global car market.
GM Holden is the last of an array of carmakers that once included Ford, Toyota, Nissan, Mitsubishi, Chrysler and Leyland to abandon Australia in recent decades.
With the Holden plant's shutdown after the last red Holden VF Commodore sedan leaves its doors, 900 factory workers will clock off the last time.
Technical manager Peter Allison had been employed at the Holden factory for 19 years and had once expected to stay there for the rest of his working life.
"If we're not Holden fans, we're cars fans. Building cars is what we love," Allison said.
Thousands of jobs in businesses that have supplied components and accessories to Australian auto manufacturers are also at risk.
Though it's a subsidiary of a U.S. automotive giant, Holden is an iconic Australian brand and has been a source of national pride for generations.
The name came from English immigrant James Alexander Holden, who arrived in Adelaide as a 17-year-old in 1852 and set up a saddlery business.
The family business evolved from horses and buggies when the automobile age arrived. In 1931 GM bought what was then called Holden's Motor Body Builders. Such was the brand recognition that the Detroit headquarters decided to keep the Holden name.
1953 Holden FX Utility. Ute. Photographed in Auckland. Photo / Ted Baghurst
The first mass-production model of the brand that became known as "Australia's own car," the FX Holden, was built in 1948. A decade later, more than half the new cars registered in Australia were Holdens. The market was built on a reputation for cars engineered for rugged Australian conditions.
The reasons behind the demise of Australian auto manufacturing are numerous.
The first Holden cars were built in an era of high Australian tariffs and preferential trade with former colonial master Britain, which encouraged global carmakers to set up local factories to increase market share.
Australian import tariffs have since tumbled through bilateral free trade deals with car manufacturing countries like the United States, Japan, China, South Korea, Thailand and Malaysia.
High wages and a relatively small population of 24 million people living far from large export markets denied the Australian industry economies of scale.
There were exports, including the V8 Holden Commodore that has sold in the United States since 2013 as the Chevrolet SS.
A decade of surplus federal budgets ended in Australia in 2008 with the global economic crisis. Car industry subsidies have since weighed heavily on the burgeoning budget deficits.
Holden, Ford and Toyota — the final three carmakers — announced their departures in 2013 when a mining boom made the Australian dollar for the first time stronger than the greenback. That made Australian-made cars increasingly uncompetitive.
Prime Minister Malcom Turnbull said a lack of government support was not to blame since the government had provided a total of $7 billion Australian dollars in subsidies to the industry since 2001.
"The manufacturers who have progressively closed their operations in Australia have made it clear it's not because of a failure of government subsidies," Turnbull said when Toyota closed its doors earlier this month.
"It's because of changes in market taste. People stopped buying the sedans that were being made in Australia, or stopped buying them in sufficient numbers to support the industry," he said.
Ford shut its Melbourne and Geelong plants a year ago after 91 years of Australian operations.
The opposition Labor Party accused "rightwing economic rationalists" within the government of "goading General Motors to leave Australia" but refusing to guarantee future subsidies.
"We're not just losing a car, we're not just losing an industrial capability. We're losing an icon and that is a tragedy," Labor lawmaker Nick Champion, who represents the Holden factory region, told reporters on Thursday.