Ford recovers in Europe
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Ford’s European business is seeing stronger demand for its cars and SUVs as the continent’s car market continues to recover.
Ford of Europe says sales rose 16 per cent last month compared with June a year ago, to 126,800.
Sales rose 55 per cent for the new version of the Mondeo, sold as the Fusion in the United States.
The company also saw stronger demand for its EcoSport and Kuga SUVs, a segment that has seen good growth.
Sales for the first six months of the year rose 10.5 per cent to 668,800 vehicles in Ford’s 20 traditional European markets.
Europe marketing chief Roelant de Waard credited the strength of the company’s model line as well as a rebound in economies that suffered most during Europe’s financial crisis, such as Italy, Spain, Portugal and Ireland.
“They’re now coming back,” he said, “not exactly to previous level, but very healthy increases in the range of 20 per cent, and our share went up, which is very much a product story.”
De Waard said Ford was seeing more customers choosing higher-priced versions of a given model, ranging from 50 per cent taking the most expensive trim package on the compact Focus to 80 per cent for the Kuga. “You can see customers spending more money, and in this case in particular buying richer vehicles.”
Europe’s economy is seeing stronger growth after struggling with a crisis over too much debt in several of the 19 countries that share the euro currency.
Ford has already sold out its complement of the iconic Mustang sports cars, another higher-priced model, taking 6700 orders ahead of the model’s European introduction this summer. The company says it lost US$185 million ($276 million) in Europe on a pre-tax basis in the first quarter.