Jaguar's portable 'intelligent' steering wheel concept
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For decades, Jaguar drivers have got to grips with many fine steering wheels, from classic wood-rimmed to hand-crafted hi-tech versions with many buttons.
But never before have they had an 'intelligent' talking steering wheel that houses all their personal settings and goes with them when the leave the car.
Jaguar Land Rover believes that one day in the future they could and has revealed its Sayer concept. This artificially intelligent wheel may also become the only part of a future car that motorists actually own.
The portable steering wheel uses artificial intelligence to respond to spoken instructions and goes with the driver when they switch cars.
JLR believes this will be increasingly the case as more people share cars which have self-driving features.
The steering wheel will house the 'brains' of each individual driver's personal preferences – from seat positions to temperature control, audio and sat-nav settings and a prototype is to be revealed on Thursday.
A Jaguar spokesman said: 'JLR is revealing the intelligent and connected steering wheel of the future.
'It is the first voice-activated artificial intelligence steering wheel that will be able to carry out hundreds of tasks.
'But you won't just use it to steer the car. You will take it with you when you have finished.
'It will store all of your personal settings and you will be able to add more for the comfort of your own home as it sits in your living room.'
Jaguar predicts that in the future, people will increasing join clubs which offer motorists sole-ownership or the option of sharing the car with others in their community.
The spokesman adds: 'This steering wheel will live in your home and becomes your trusted companion. It could become the only part of the car that you own.'
The wheel takes its inspiration from the detachable steering wheels used today by F1 drivers, who remove them when they finish races.
But it also mirrors modern domestic loud-speakers, such as the Amazon Echo, which has an integrated voice assistant called 'Alexa' with which householders can interact through spoken instructions and responses.
Google has its own rival called 'Home'. Apple iPhones and other devices use 'Siri'.
The 'carry-on' Jaguar steering wheel of the future also has its own name.
It has been dubbed 'Sayer' after the late former Jaguar designer Malcolm Sayer, responsible for some of the most curvaceously beautiful and aerodynamic Jaguars of the 1950s and 60s including the C, D, and most famously the E-Type coupe and roadster.
The wheel has also been sculpted to look like a piece of contemporary art in a modern home.
The Jaguar steering wheel of the future is to be unveiled on Thursday as part of a special 'Jaguar Land Rover Tech Fest' exhibition in London with the theme 'Technology with Heart'.
The steering wheel has been designed to fit inside a Jaguar car of the future – code-named 'FUTURE-TYPE - which is also to be previewed at the event as a signal to where Jaguar and personal mobility is heading in 2040 and beyond.
The Jaguar spokesman said: 'Imagine a future of autonomous, connected and electric cars where you don't own a single car, but instead call upon the vehicle of your choice where and when you need it.
'That's a future vision JLR is exploring with Sayer, the connected steering wheel that could be the only part of the car you own. '
He explained: 'If you need to be at a meeting two hours away from home by 8am tomorrow, then you simply ask Sayer from the comfort of your living room and it will work out when you get up, when a car needs to autonomously arrive at your door and even advise which parts of the journey you might enjoy driving yourself.'