Tesla to 'retire' colours to simplify production process
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Tesla is retiring two of its seven color options for its electric cars to streamline production.
The move was revealed in a tweet published by CEO Elon Musk on Tuesday, as the company intensifies its efforts to ramp up production.
The electric carmaker is removing the obsidian black metallic and silver metallic color options for its Model S, Model X and Model 3 vehicles.
Tesla is trying to iron out production bumps after struggling to produce Model 3 sedans and failing to meet several production deadlines.
'Moving 2 of 7 Tesla colors off menu on Wednesday to simplify manufacturing,' Musk tweeted.
'Obsidian Black & Metallic Silver will still be available as special request, but at higher price.'
The color options that will still be available are solid black, midnight silver metallic, deep blue metallic, pearl-white multi-coat, and red multi-coat.
The company already charges extra for some colors, like deep blue metallic. And it charges more for pearl-white multi-coat and red-multi coat.
Only solid black is included in the base price for a Tesla vehicle.
'We occasionally adjust pricing and available options to best reflect the value of our products and to streamline our manufacturing operations,' a Tesla spokesperson said.
'The adjustments made today are the latest example of that. Model 3 Dual-Motor All-Wheel Drive is now a $6,000 option, and beginning September 13th we will be removing two paint options.'
Tesla shares were falling more than 3 percent in late morning trading on Tuesday, after closing up 8.5 percent at $285.50 on Monday - pushed higher after two brokerages said the company could meet its production targets for the second half of the year.
'To ditch paint options won't be the last action to simplify the car production,' said Frank Schwope, an analyst with German bank NORD/LB.
'Tesla has no experience with mass production. They still need a lot production know-how.'
Separately, automotive news website Electrek reported that Tesla is now launching its own in-house 'Body Repair Centers' to reduce repair time.
Tesla has not yet confirmed the details outlined in the report.
The Body Repair Centers could help alleviate some of the complaints raised by Tesla owners that the firm takes too long to service repairs.
The firm has previously contracted with third-party body shops for the work, but will now build repair centers at nine of its existing service centers, which make repairs on cars already sold.
These locations include services centers in Bellevue, Washington, Dallas, Eatonville, Florida, Houston, Las Vegas, Marietta, Georgia, Owings Mills, Maryland, Van Nuys, California and Villa Park, Illinois.
It comes as Musk recently told employees that the company is set to have the 'most amazing quarter' in its history.
'We are about to have the most amazing quarter in our history, building and delivering more than twice as many cars as we did last quarter,' he wrote in an internal email to staff.
'For a while, there will be a lot of fuss and noise in the media. Just ignore them. Results are what matter and we are creating the most mind-blowing growth in the history of the automotive industry.'
Musk added that Tesla promoted six key executives to new roles.
However, Tesla has also faced its fair share of bad news in recent weeks.
A string of executives recently departed the company, while Musk himself faces a reported investigation from the SEC surrounding his tweets about taking the company private.
- Daily Mail