Rolls-Royce's first SUV
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You are looking at the world's most expensive SUV - at least it's expected to be once its released in 2018.
Rolls-Royce had already confirmed Project Cullinan - the luxury brands first SUV model.
Today, the car maker released two pictures of what the Cullinan 4x4 might look like, advocates of the marque have been shown the first engineering mule built for development of the new all-wheel drive suspension system and all-new aluminium architecture that will underpin all Rolls-Royces from 2018 onwards.
The development vehicle is about to begin a testing program that will ensure the end product will be 'Efortless ... Everywhere'.
Just in case future owners plan on getting their Rolls-Royce dirty, the firm has confirmed shortly after Christmas Project Cullinan will enter the Arctic Circle to undergo cold weather durability and traction testing. Later in 2017, it will travel to the Middle East to endure the highest of temperatures and challenging desert conditions.
“This is an incredibly exciting moment in the development of Project Cullinan both for Rolls-Royce and for the patrons of luxury that follow us around the world,” said Torsten Müller-Ötvös, Chief Executive Officer of Rolls-Royce Motor Cars.
“Bringing together the new four-wheel drive system and the new ‘architecture of luxury’ for the first time sets us on the road to creating a truly authentic Rolls-Royce which, like its forebears, will reset the standard by which all other luxury goods are judged.”
Once launched, the Rolls-Royce Cullinan will go up against Bentley's equally luxurious SUV, the Bentayga. Further competition will come from Jaguar's newly released F-Pace and newly announced Alfa Romea Stelvio and Maserati Levante.
Pricing and spec will be announced closer to the release date.