The new LEGO Chevy Silverado commercial is the best car ad of 2019
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First, a slight tangent away from cars.
The LEGO movies (apart from that weird Ninjago one) are all wonderful watches. As a biologically authenticated adult male, I'm happy to say that they remain firm favourites as ideal long-distance flight fillers, even if I've seen them before.
You'd be hard pressed to find anyone with a sour word to say about the LEGO film franchise, thanks largely to sweet plots, charming characters, and layers of nostalgia. But, my favourite thing is how self-aware they are. Whether it's all of the loving/sarcastic references to previous Batman iterations in The LEGO Batman Movie or the surprisingly dark themes behind Everything Is Awesome (that song the kids probably got stuck in your head a few years ago).
Aaaaaanyway, the self awareness is back in LEGO and Chevrolet's latest joint venture; an ad for the MY2019 Silverado. It sees the lead characters from The LEGO Movie 2: The Second Part — Emmet and Lucy (voiced by Chris Pratt and Elizabeth Banks) — hurriedly building a Silverado to escape from pursuing aliens.
The ad is full of cheeky details (like the 'Professional minifigures. Closed playset' fine-print during 'dangerous' driving), as well as mockery of tropes in normal car adverts. All in all, it's a great commercial for a vehicle that will hopefully arrive in New Zealand later this year as part of HSV's right-hand drive conversion programme.
It'll take something grand to beat this for car advert of the year.
Interior! Cubic! Headroom-iest!