Urus SUV is taking Lamborghini to new heights
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Think Lamborghini is a supercar maker? Think again.
The Urus SUV is now the company’s single biggest-seller. Lamborghini’s global sales of 8205 in 2019 were an all-time record for the marque and 60 per cent of those were Urus models.
The SUV has just hit the milestone figure of 10,000 – after only two years on sale.
The Huracan, formerly the most popular Lamborghini, took four years to reach that figure. The Gallardo took seven.
Neither of the supercar models had a production-delaying pandemic to deal with, either.
The rapid growth of Urus sales has forced Lamborghini to expand: its headquarters is now twice as large, covering 160,000 square metres, including the dedicated manufacturing line for the Urus.
Urus number 10,000 is destined for a Russian buyer and finished in a stealth colour called Nero Noctis Matt.
It sports the carbon fibre exterior package and additional carbon elements for the customised black/orange interior created by Lamborghini’s Ad Personam programme.
The appeal of purist models is not lost on Lamborghini, though: it has just launched a version of the Huracan that ditches the AWD system in favour of old-school RWD, including a new Performance Traction Control System (P-TCS) “calibrated to achieve the rear-wheel slip that optimises the car’s traction and agility when exiting a corner”.
So yes, it does big skids.